PPC & Paid Media Management
ONVENDO / PPC & paid media
Turn advertising spend into a clearer path to customers.
Put your budget behind a focused acquisition plan. Onvendo connects audience targeting, ad messaging and the landing page experience, so every campaign has a defined job and a measurable next step.
- A clear role for every channel
- Conversion-focused messaging
- Decisions informed by campaign data
A focused scope
What we can do for you
For businesses launching paid acquisition or improving an account that generates clicks without enough relevant enquiries or sales.
Campaign strategy
Audience research, channel selection, account structure and a budget plan built around your offer.
Ads & landing page alignment
Ad copy and creative briefs, plus a review of the page people reach after clicking.
Measurement & launch
Review conversion events, agree reporting priorities and prepare a focused campaign test.
Ongoing optimisation
Review search terms, placements, messages and budget allocation to guide the next improvements.
The path to a useful outcome
Your PPC conversion journey
A strong campaign connects each step. A weak landing page or unclear offer can interrupt the journey even when the ad earns the click.
- 01
Reach the right audience
Match search intent or audience signals with an offer that is relevant.
- 02
Earn a qualified click
Use clear ad copy and creative that set the right expectation.
- 03
Make the next step easy
Bring visitors to a focused page with one useful conversion action.
- 04
Learn from the conversion
Review enquiry or purchase quality and feed that insight into the next test.
Know what matters
Measure progress with the right questions
Cost per conversion
What does each tracked action cost?
Conversion quality
Do those actions match your business goals?
Acquisition efficiency
Where revenue data is available, how does spend relate to customer value?
Google Ads can capture active search demand. Meta campaigns can support discovery and consideration. The mix depends on your product, market, creative and advertising eligibility. Media spend and management scope are agreed before launch.
Before we start
Your questions, answered
Can you review an existing account?
Yes. Share your current channels, conversion goals and main concern. An account review can be scoped separately or included in ongoing management.
Is the advertising budget included?
Media spend and management fees are defined separately in the proposal, so you can see the planned investment and scope.
What do you need before launch?
Your website, target markets, offer, media budget and conversion goals. We also agree account access, measurement requirements and approval responsibilities.
Your next step
Make your next campaign a planned investment.
Send your website, target countries, monthly media budget and the result you want to improve.
Discuss your PPC campaignWe will use your brief to define a suitable scope and proposal.