Affiliate Marketing & Programme Management
ONVENDO / Affiliate marketing
Build an affiliate channel with the right partners.
Turn partnerships into a managed acquisition channel. Onvendo supports affiliate recruitment and programme management, connecting your offer, commercial terms, tracking and partner communication in one clear operating plan.
- Relevant partner recruitment
- Clear programme terms
- A view of partner contribution
A focused scope
What we can do for you
For finance and gaming businesses launching an affiliate channel or improving a programme that needs more relevant partners, clearer reporting or consistent day-to-day management.
Programme strategy
Define the markets, audience, partner profile and commercial goals for your programme.
Recruitment & assessment
Identify relevant publishers and review their audiences, promotional methods and traffic sources.
Onboarding & coordination
Agree CPL, CPA, revenue share or hybrid terms, and coordinate campaign materials and tracking requirements.
Partner management & review
Support partner communication, assess acquisition quality and prioritise programme improvements.
The path to a useful outcome
How a managed affiliate programme works
Recruitment is the start. A useful programme needs a repeatable cycle of selection, onboarding, measurement and partner development.
- 01
Select relevant partners
Match publisher audiences and promotional methods to your offer and markets.
- 02
Agree terms & tracking
Define the payable action, commercial model and reporting responsibilities.
- 03
Activate & support
Coordinate materials, tracking checks and communication for the campaign.
- 04
Review & develop
Assess partner contribution, acquisition quality and opportunities to improve.
Know what matters
Measure progress with the right questions
Acquisition cost
What does each agreed customer or lead action cost by partner?
Lead & customer quality
Do referred customers meet your commercial criteria?
Partner contribution
Which partners bring useful activity, and where does the programme need attention?
Before launch, we agree eligible markets, permitted promotional methods, conversion definitions and responsibilities. Finance and gaming campaigns must reflect the advertiser’s market permissions and platform requirements. Commission models and management scope are set in the proposal.
Before we start
Your questions, answered
Can you manage an existing programme?
Yes. Share your offer, markets, platform and current challenges. Recruitment and ongoing management can be scoped around the gaps in your existing programme.
Which commission model should we use?
CPL, CPA, revenue share and hybrid models serve different goals. We discuss your conversion definition, customer economics and partner expectations before proposing terms.
Do we need a tracking platform?
A reliable way to attribute activity and report payable actions is essential. We review your current setup and agree the tracking requirements before partner activation.
Your next step
Give your partner channel a clear operating plan.
Send your product, target countries, preferred commission model and current tracking setup.
Plan your affiliate programmeWe will use your brief to define a suitable scope and proposal.