Lead Generation for Finance, Real Estate & Gaming
ONVENDO / Lead generation
Build a pipeline your sales team can work with.
Reach people who match your offer, then turn interest into enquiries your team can assess and follow up. Onvendo plans lead generation for finance, real estate and gaming around agreed qualification criteria, target markets and a practical handover process.
- An agreed definition of a valid lead
- A clear handover to sales
- Quality reviewed alongside volume
A focused scope
What we can do for you
For businesses that need a clearer route from campaign traffic to relevant sales conversations, or want to improve the quality of an existing lead pipeline.
Audience & offer planning
Define target countries, customer profiles, buying motivations and the offer you want to take to market.
Acquisition & conversion assets
Scope suitable paid media, affiliate and content channels, with messaging and landing pages for the next step.
Qualification & handover
Agree required fields, validation rules and how enquiries reach the people responsible for follow-up.
Review & improvement
Combine campaign reporting with sales feedback to identify sources and messages that bring relevant enquiries.
The path to a useful outcome
Your lead qualification funnel
The goal is a relevant conversation. Agreeing what qualifies at each stage makes the campaign and the sales follow-up work together.
- 01
Relevant audience
Reach people in your target markets who fit the intended customer profile.
- 02
Engaged prospect
Present a clear offer and a relevant reason to enquire.
- 03
Qualified enquiry
Check the agreed details and qualification criteria.
- 04
Sales opportunity
Pass the enquiry to your team for follow-up and outcome feedback.
Know what matters
Measure progress with the right questions
Cost per valid lead
How much does an enquiry meeting your agreed criteria cost?
Qualification & contact rates
Can your team reach the prospect, and does the enquiry fit?
Sales progression
Which sources produce useful sales opportunities where outcome data is available?
Lead pricing depends on geography, product, channel and the agreed specification. Finance, property and gaming require different messaging and market permissions; campaign scope and advertising eligibility are agreed before launch.
Before we start
Your questions, answered
How do you define a qualified lead?
Together with your team, before launch. We agree the target profile, required information and validation criteria that make an enquiry useful for your sales process.
Can you guarantee a number of sales?
Sales also depend on your offer, pricing and follow-up. We scope acquisition and lead qualification around agreed goals and use sales feedback to improve the campaign.
How are enquiries delivered?
We agree the handover workflow, required fields and reporting responsibilities around your current systems and team.
Your next step
Start with the right definition of a lead.
Send your website, product, target countries and the criteria your sales team uses to qualify an enquiry.
Discuss your lead generation goalsWe will use your brief to define a suitable scope and proposal.