Social Media Strategy & Management
Build a social presence that makes your business recognisable and useful to its audience. Onvendo helps brands plan content, communicate consistently and connect social activity with their wider marketing goals.
Give every channel a clear role
Your customers use different platforms for different reasons. We review your audience, existing profiles and business priorities before recommending what to publish and where. The aim is a manageable strategy that fits your resources and gives people a reason to follow, engage or enquire.
What we can support
- Strategy and positioning: define audiences, channel roles, themes and tone of voice.
- Profile messaging: make your offer, contact details and next steps easy to find.
- Content planning: organise an editorial calendar around useful topics and business priorities.
- Creative coordination: prepare copy and briefs for the agreed formats.
- Community workflow: agree how comments, questions and enquiries should be handled.
A consistent approval and reporting process
We establish a content workflow with clear responsibilities and approval steps. Reporting can consider reach, meaningful engagement, website visits and enquiries, depending on the agreed scope. These signals help identify which topics and formats deserve further testing.
Connect organic content with paid campaigns
Organic social and paid advertising serve different purposes. Where appropriate, we can align content planning with Meta advertising and Instagram campaigns so the brand experience remains consistent.
Plan your social presence
Discuss your social media needs. Share your profiles, audience, current challenges and available creative assets.