Amazon Advertising Management

  • Home
  • Amazon Advertising Management
05 Aug, 2023

Amazon Advertising Management

Put your products in front of relevant Amazon shoppers with a structured advertising plan. Onvendo helps sellers manage campaign targeting, budgets and performance around their products and commercial priorities.

Start with the product economics

A useful advertising plan considers your margin, inventory, product positioning and current listing experience. We review the available account data and agree which products and outcomes should take priority before allocating budget.

What we can manage

  • Account and campaign review: identify structural gaps and opportunities for a focused test.
  • Keyword and product targeting: connect campaigns with relevant shopper intent.
  • Campaign structure: organise activity so performance is easier to understand.
  • Budget and bid reviews: adjust spend with attention to sales, cost and product priorities.
  • Reporting: explain campaign results and the next optimisation decisions.

Choose formats that fit your account

Sponsored Products and other eligible formats can play different roles in product discovery and brand consideration. The proposed mix depends on account access, brand eligibility, available assets and the campaign brief.

Track efficiency alongside sales

Advertising cost of sales, return on ad spend, attributed sales and conversion rate can help assess campaign performance. Inventory, pricing and listing quality also affect outcomes. We review those factors with your team rather than treating the ad account in isolation.

Strengthen the brand behind your listing

For a product launch, consider combining advertising with ecommerce press release services and consistent brand content.

Review your Amazon acquisition plan

Request an Amazon advertising proposal. Share your marketplace, product links, budget and current campaign challenge.