18 Nov, 2021

Content Strategy & Editorial Planning

A content strategy helps your team decide what to publish, why it matters and how the pieces fit together. Onvendo connects editorial planning with your audience, services and commercial priorities.

Identify the gaps that matter

We begin with your existing content and the questions customers ask. The aim is to understand which topics are already covered, which pages need improvement and where new material would serve a clear purpose.

Build a usable editorial plan

• Define target audiences and the decisions your content should support.
• Prioritise themes around customer needs and relevant search intent.
• Choose formats, page relationships and internal links.
• Agree source requirements, review responsibilities and publication priorities.
• Select practical measures for reviewing performance.

Keep the strategy connected to delivery

A plan is most useful when it reflects the resources available to produce, approve and maintain content. We scope the work so the next actions are clear.

Combine planning with copywriting and content production or SEO services. Request a content strategy proposal.